After school, Ian joined the advertising industry as a “visualiser” (art director) with a distinct preference for illustration.
After pursuing a highly successful career as an illustrator, Ian has over the years worked for most of the big advertising agencies in the country. For years he drew TV storyboards and illustration, working with colour and composition of every description. This gave him invaluable experience and taught him to work long, long hours, mostly under indescribable pressure.
As grateful as Ian is for this background – and for having had the chance to work with some exceptionally talented and terrific people, he realised that he needed time to pursue his career as a South African artist and so left the corporate world of advertising and began freelancing and painting landscape art.
Ian’s varied style and thorough understanding of the way in which media can be mixed, gives that special difference to his work. This South African artist’s landscapes are realistic but at the same time poses a spiritual quality.
Ian Hertslet has been painting professionally since 1986 and has exhibited his work at many of the major galleries throughout the country. Many of Ian’s South African landscape artworks hang in financial institutions, the largest being at Unibank’s head office in Rivonia, and many more have made their way to distant shores.